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Darryl Edwards founded
Matrix Productions in 1987. Matrix initially focused
on hiring out backline equipment
and started operating from East Perth, Western Australia. Matrix soon identified an
alternative niche market
and within 18 months it had moved into hiring light shows, predominantly
within the music industry. Matrix focused on providing reliable, high
quality service and expanded its repertoire of equipment to include
staging and crowd barriers that soon resulted in a wider range of
clientele.
Matrix
moved to its current premises in Bayswater in 1992
as the business started to grow. Matrix began to expand its client base
by catering for night clubs and dance
parties, concerts in more substantial venues, expos, functions for
schools, churches and community groups, fashion events and theatrical
productions.
Matrix Productions
Australia became a registered company in 2002, and today does between 60
and 100 events a week. It also offers a range of products for sale and
caters for the general public by way of providing a driveway hire and
sales service. As the warranty repair agents for a wide range of
products in the industry, Matrix provides a comprehensive technical
repair service, as well as professional, experienced, service oriented
staff for production work and operates.
In 2005 Matrix became accredited with
the Events Industry Association
ensuring a high standard of quality assurance in all aspects of their
business
The hire department of Matrix expanded
further in 2007 with the acquisition of Pro Design's hire department,
which enabled further expansion of Matrix' equipment levels and client
base.
Quality service and
relationships with clients continues to be a key focus of the company,
and a great deal of value is placed on long term partnerships. It is an
integral part of the company’s policy and ethical code that clients'
individual needs are both understood and consistently met. This,
combined with Matrix Productions’ willingness to embrace new technology
and maintain a current catalogue of equipment and skills, has guaranteed
the company’s longevity in a dynamic and often difficult market.
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